Charities We Love: EIA & Shopping For Good


It’s not a new message, but it is one that continues to impress, which makes supporting the work of Executives in Action not only one of the easiest opportunities in Dallas, but also one of the most fulfilling.

Selfless work done for good, benefiting so many people throughout our community, both for the non-profit organizations EIA helps, as well as giving a new place and purpose to the hundreds of individual executives that are part of their program.

In a nutshell, the organization, founded in 2009 by our dear friends, Ashlee and Chris Kleinert, matches executives who are either retired or in employment transition, with nonprofits to work on short-term, pro bono, consulting  projects that will have a major impact on the nonprofit and their ability to grow their organization addressing business management or operational needs. Since they sent the first email asking non-profits to apply for assistance with anything from helping organize a budget or create a company website, EIA has partnered with over 270 nonprofits, marshaling the expertise of nearly 700 executives to generate an investment of over $5.2 million of human resource capital in the North Texas community.  Full disclosure as well, I am proud to be a member of the EIA Executive Leadership Board.

eia truck

The work didn’t stop there though, earlier this year they partnered with their sister company, Ruthie’s Rolling Cafe, to create a food truck for good. Years ago the Kleinerts coined (and trademarked) the phrase, “Random Snacks of Kindness,” at the time using one of their Ruthie’s trucks to visit a specific not for profit organization, once a month, bringing good cheer and tasty snacks to those that support so many others.

With the new EIA “Kindness Truck” they take this idea to a new level, bringing anything from warm coffee to DART riders on a cold fall day in Dallas, donating blankets or care packages to one of our area shelters, to delivering doughnuts and apples to the students at St. Philips School and Community Center in South Dallas to welcome in the new school year. I would challenge you to find any other organization in our country that created something simply with the goal of doing good, and exists solely for promoting kindness in our community.

Though much of the work they do is supported through their annual fundraising events, like the inspiring “Book and Breakfast” held annually in February each year, with my Gary Cogill lending his talents the past few years as the host and interviewer, and their widly successful Great Texas Food Truck Rally, held each September, with this year’s event drawing a crowd of over 20,000 guests and 20 different Dallas-Fort Worth food trucks. But, they can always use a little more help, especially doing something you will likely be doing anyway.

This Tuesday you have a unique opportunity to help this incredible organization. Executives in Action will be the recipient of the “Whole Foods Community Giving Day” on Tuesday, December 1 (Whole Foods in Addison at Belt Line and Dallas North Tollway) with 5% of the net sales from the day going to EIA.

Let’s face it, by now all your family has left, and any leftovers from Thanksgiving need to be gone as well, so why not restock that fridge and pantry, shop for a cause, and help raise money on this Giving Day to help power our nonprofit grants and create future “Random Snacks of Kindness” with the EIA Kindness Truck.


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